After Elias' Colombian mother immigrated into a village in the Austrian alps, Elias started his first e-commerce business at the age of 14 from a Facebook group and built his first online-shop. Soon after he dropped out of high school at the age of 17 to fully pursue his venture at the time, Nessential AG with his Co-Founder. Within 2 years, Nessential became the second-largest online multi-brand retailer for supplements in Switzerland (mid-seven-figures revenue) by pioneering progressive Social Media- and Influencer Marketing, before the term was born.

Nessential’s marketings approach paved the way in the DACH region for many similarly marketed companies afterward and had the youngest average age in DACH across it’s board members with an average age of 20 years.

Elias quickly gained a lot of visibility in the German speaking E-Commerce industry due to coverage of his work by industry experts, well-known E-Commerce analysts and several highly-relevant podcasts within the German startup ecosystem.

While working on different brands and ideas simultaneously, Elias started to work as Founding Team Consultant and was part of several highly successful D2C cases in DACH spearheading marketing efforts and executing category-leading strategies on Social.

Built on the back of this operational experience, MOONBASE is trusted by category-leading firms such as Amazon, Mercedes AMG, Gymshark and others with multi-million euro budgets.

In its flagship HQ above the shops of Apple & Tesla in Berlin, Elias oversees a team of 25+ algorithm-whisperers at the core of Social Disruption. After only 3 years, MOONBASE is one of the few leading Social-Media specialized marketing agencies in DACH and a marketing partner of Facebook and TikTok.

Since 2019, Elias has started reinvesting the profits from his earlier ventures and time as a founding-team consultant back into the startup-ecosystem. His investment vehicle Vides Holding GmbH (vides-holding.com) invests €50k tickets as angel investment in companies that are at the forefront of innovation in Social, E-Commerce and SaaS.

Elias also serves as an Entrepreneur Partner at the Digital Consultancy E-Tribes, which now already counts a team of over 100 digital experts. Elias is also a verified member of Leaders For Climate Action and a member of the Forbes Agency Council since 2020.

Elias has been interviewed by the “Who is Who” of the DACH E-Commerce scene, has appeared as a keynote speaker at leading EMEA marketing fairs such as DMEXCO, Internet World, Digital Commerce Day and others, appears in Podcasts, acts as Angel Investor, Advisor, Beirat & Sparring Partner.